River City Outpost

River City Outpost is a "Slow Food" cafe and market in Manyunk, PA. A squirrel was picked as the icon because of the parallel in the way they forage and collect food around them and the values of locally source food that the "Slow Food" movement represents. I also did custom lettering for the "River City" portion of the logo. An upright brush script with a high x-height was the perfect fit for the market because of its friendly and inviting nature.

Tools Used: Illustrator, pencil & paper

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Visual River

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Final Draught Branding