Visual River
Branding for Visual River, a video production company seeking a modern and professional logo with a color palette inspired by earth tones.
Tools Used: Illustrator, Photoshop, Procreate
Process
During the sketching stage, I explored a variety of concepts, each incorporating a reference to a river in either a direct or abstract way. The final direction that won the client over was the simplest, featuring a river-like form cutting through a triangle which also subtly represents the letter V.
Branding Extension
I also wanted to show ways the branding could be utilized beyond just the typical branding deliverables. Though the branding is very simple, the modern forms along with effected landscape images or video looked visually impactful. Shown below is two ways I thought this could be done. One with a collage duotone style and another with a more subdued and simple black and white style.
