Trulieve Website
Trulieve is a prominent marijuana dispensary that is currently operating on a national scale across various states. They tasked us with the redesign of their website, focusing on pages outside their shopping experience. In our design process, we incorporated essential aspects of their established brand identity and even took the opportunity to expand upon their overall branding, ensuring a cohesive and engaging user experience throughout the website.
Team: Bounteous design team
Tools Used: Sketch, Photoshop
Navigation
For Navigation, we have consolidated the various pages into just two levels along side a profile, cart and an indicator for your selected dispensary. When using a desktop, we have also expanded this feature to incorporate two promotional cards that highlight featured products or promotions that Trulieve is currently running, making it easier for users to discover special offers and popular items.
Educational Pages
Trulieve wanted us to also focus on developing pages that thoroughly educated the customer about Marijuana and its various related aspects. The page featured comprehensive information about how the plant works, recommended dosage guidelines, and directions on where to find your closest medical doctor. Additionally, the content included an explanation of the different Marijuana strains, their characteristics, uses, and much more valuable information to assist customers in making informed decisions.
Finding A Dispensary
To find the nearest dispensary, customers will first select their state from a comprehensive list provided on the website. Once a state is chosen, they will be directed to a new page where they can select a specific region or area within that state. This streamlined process ensures that customers can efficiently locate dispensaries in their vicinity, enhancing their overall experience.
Trulieve Brand Pages
Trulieve offers a diverse array of brands that market and sell their own uniquely branded products. These marketing-focused pages each assume their own distinct identity, all while maintaining the consistent navigation and grid structure found throughout the Trulieve site. This approach allows customers to easily explore a wide range of offerings without losing their way in the overall site experience.
